Klaviyo Free Trial

Klaviyo Free Trial (2025) – 60 Days of Premium Features

Klaviyo does not offer a free trial; instead, it provides a free plan. It has basic features that help businesses to start with the customer platform.

While there is no time-limited trial period, new users receive 60 days of email support to help them get started. The free plan includes 500 monthly email sends and 150 SMS/MMS credits. This makes it ideal for small businesses and startups to test their email marketing capabilities.

This article will explore the free plan features, limitations, how to sign up, and pricing options to help you decide if Klaviyo fits your marketing needs.

Klaviyo Free Trial: In A Nutshell

Klaviyo’s free plan is available to anyone, with no credit card requirements. New users receive 60 days of email support to navigate the platform effectively.

You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s features for free.

Users can create accounts, import data, customize templates, and access core features at no additional price. This is the perfect opportunity to try before upgrading to a paid plan.

Steps For Claiming The Klaviyo Free Trial

Since the Klaviyo free trial is not available, let’s look at how you can get started with its free plan, which offers basic features to explore the platform’s tools.

Step 1: Visit the official Klaviyo website. Click on the Sign-up option.

Step 2: Create your account with basic details like your email, password, company name, and website phone number.

Step 3: Select your e-commerce platform if prompted (e.g., Shopify, Magento, WooCommerce) or indicate that you are not using one.

Step 4: Select the number of active profiles ranging from 250 to 2,50,001+.

Step 5: Choose the sender name and email that will appear in the subscriber’s inbox.

Step 6: Answer about what your business goal is and how you want to reach your target audience (Email/ SMS)

Step 7: Klaviyo will send a confirmation email to the address you provided. Follow the instructions in the email to verify your email address.

You’re ready to start the Klaviyo free plan.

Features Of Klaviyo Free Trial

It’s not a free trial, but the free plan has features that allow businesses to test the platform’s core functionalities without any financial commitment.

• 500 Monthly Email Sends: Send up to 500 emails per month to your subscribers, allowing you to test email campaigns and newsletters without any cost while building your marketing strategy.
• 150 Monthly SMS/MMS Credits: Access 150 free text message credits monthly to experiment with SMS marketing and reach customers through multiple channels beyond just email.
• Email Support (60 Days): Get dedicated email assistance for your first 60 days to help with setup, troubleshooting, and learning platform features while starting your marketing journey.
• Built-in Reporting Dashboards: Track campaign performance with analytics dashboards showing open rates, click-through rates, and other metrics to measure marketing effectiveness.
• Generative AI Content Creation: Use AI tools to create email content, subject lines, and marketing copy to save time and improve message quality for campaigns.
• Multi-channel Segmentation: Segment your audience based on behavior, preferences, and demographics to send targeted messages across email and SMS channels.
• 350+ Built-in Integrations: Connect Klaviyo with popular e-commerce platforms, CRMs, and other tools to sync customer data automatically for streamlined operations.

Limitations Of Klaviyo Free Trial

Klaviyo’s free plan limitations will help determine if upgrading to a paid plan suits your marketing needs.

• Email Volume Restriction: The free plan is limited to just 500 monthly email sends, which can be quickly exhausted even with a small subscriber base.
• Limited SMS/MMS Features: While you get 150 free monthly SMS/MMS credits, carrier fees apply, and the allocation may be insufficient for robust SMS marketing campaigns.
• Temporary Email Support Access: Email support is only available for the first 60 days; after this period, you will need to rely on self-help resources or upgrade.
• Platform Capability Restrictions: Advanced features, such as mobile push notifications and expanded email sends, available in paid plans, are not included.

Making The Most Of Your Free Trial

Maximize your experience with Klaviyo’s free plan by following these strategic approaches:

• Focus your 500 monthly emails on high-value segments rather than sending to your entire list indiscriminately for better engagement.
• Use the 60-day email support period to learn advanced features and resolve technical questions before losing access.
• Test different email templates and automation flows while staying within monthly limits to understand what works best.
• Integrate with your e-commerce platform early to sync customer data and set up an automated welcome series.
• Save SMS credits for time-sensitive promotions or abandoned cart reminders to get the most value from the limited allocation.
• Clean your contact list regularly by removing inactive subscribers to optimize your limited email sends for engaged customers.

Klaviyo Pricing & Plans

Klaviyo offers flexible pricing based on your business needs and contact list size. The pricing structure will help you choose the right option for your marketing goals.

The following chart depicts Klaviyo’s plans with its price range and features.

Here’s a detailed explanation of each Klaviyo Pricing plan;

1. Free Plan

The free plan is perfect for beginners exploring email marketing. It includes essential features such as basic automation and analytics, allowing you to test the platform’s capabilities without a commitment.

This is ideal for small businesses or startups wanting to understand customer engagement before scaling up.

2. Email Plan

The email plan unlocks advanced automation features and comprehensive analytics. It offers deeper customer segmentation capabilities and unlimited contacts, along with flexible email sending options.

This plan is designed for growing businesses focused on email marketing as their primary communication channel.

3. Email & SMS Plan

It combines the power of email marketing with SMS capabilities. This plan provides an omnichannel approach to customer communication with advanced features across both channels.

It is best suited for businesses wanting to engage customers through multiple touchpoints.

Klaviyo: Which Plan To Choose?

• FREE: For a startup
• EMAIL: For a small and medium-sized enterprise
• Email and SMS: For an established business

Selecting the right Klaviyo plan depends on your business size and marketing needs. The free plan is ideal for startups exploring email marketing, supporting up to 500 contacts and offering basic features.

Choose the Email plan if you’re focused on email campaigns and need advanced automation. The Email and SMS plan is ideal for those who want to combine email and text messaging.

When deciding, you can consider your monthly sending volume, desired features, and customer communication preferences.

Klaviyo Discount: Is It Available?

Klaviyo provides tools for creating discount campaigns using static coupon codes, such as “Welcome20,” or unique dynamic codes. While there’s no savings on Klaviyo’s pricing itself, businesses can create unlimited static discount codes or upload unique codes to incentivize customer engagement.

These discount tools are available across all plans, including the free plan, making them ideal for businesses that want to offer customer promotions. The discount feature works best for e-commerce stores and is accessible to both new and existing Klaviyo users through their coupon management system.

For more information regarding coupon codes, check Klaviyo’s official website.

Is Klaviyo Worth It?

Klaviyo proves its worth through powerful marketing automation and customer engagement features. The platform excels in creating personalized email and SMS campaigns, making it a valuable asset for businesses of all sizes.

Moreover, the free plan offers a risk-free way to try the platform. The paid plans unlock advanced features that can significantly boost your marketing business.

However, the worth depends on the usability and the size of your company’s team.

Conclusion: Klaviyo Free Plan Is Available Instead Of A Trial

Klaviyo’s free plan stands as an excellent entry point for businesses testing email marketing without financial risk. With 500 monthly email sends, 150 SMS credits, and 60 days of email support, you get hands-on experience with core features.

Even though it lacks premium capabilities like advanced analytics and mobile push notifications, but the free plan delivers enough functionality to evaluate the platform’s effectiveness.

Consider your business’s current size, growth trajectory, and communication requirements when selecting a plan. Get started with a free Klaviyo plan and utilize its tools to grow your business.

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